Every journey begins somewhere. Real stories, one conviction.
Why We Try tells the story of what happens when people dare to try something new, and how that single decision can become a turning point in their lives.

Courage to take the first step
Our series tells honest, personal stories and focuses on the emotional side of sport and movement. We show real moments of doubt and motivation, of inner struggle and of rising above oneself. In doing so, we emphasise how much strength lies in simply daring to take the first step. Through the authentic experiences of our protagonists, the format brings the “Try-it” mindset to life – tangible, close and real.

The decisive moment
The series reminds us that sport is not measured by medals, records or technique alone. Rather, it is about the moment when motivation turns into action. Every personal change begins with the decision to try something new, to dare to do something – driven by curiosity, courage or life circumstances. Sometimes you make this decision with full conviction and intent, sometimes quietly and almost unnoticed. Why We Try tells the stories behind these moments and celebrates the people behind the athletes.




